About the project
RacketFuel is a high-performance sports supplement brand specifically designed for athletes with a focus on tennis players seeking improved recovery, endurance, and sustained energy. The visual identity and packaging were developed to reflect clarity, precision, and strength through a minimal, clinical design language. A clean typographic system, paired with a structured layout, enhances legibility and communicates trust. The circle on the pouch references the flavor profile inspired by yuzu, a citrus fruit known for its refreshing, energizing qualities. This visual element adds a functional layer to the design, subtly connecting aesthetics with product experience.
